Jutta’s Breakfast



Photography by Ville Varumo
Vintage Styling by Heidi Marika Urpalainen @ development of Brand Management
Makeup by Marii Sadrak
Model Jutta @ Fondi

story behind the story

Jutta’s Breakfast happened by accident. It all started with the idea of a sweaty picture on carpet as a test shooting. Photographer Ville was inspired by Jutta’s pale skin, and makeup artist Marii asked stylist Heidi to join in on the shoot to help bring all the elements together. Unable to find a place with the right kind of carpet, the team decided not to waste their Sunday and instead took the shoot to Marii’s dining table. From that moment on, everything and everyone was swept up in the story, and Ville’s first ever fashion editorial was born.