The latest agency on the Stockholm scene is Kid of Tomorrow. As well as a model board consisting of unusual girls with personality and style, and ultra cool, spot-on boys, Kid of Tomorrow also represents cutting edge photographers, stylists and illustrators.
Agency Name: Kid of Tomorrow
Year Opened: 2008
Website: www.kidoftomorrow.com
What is the story behind Kid of Tomorrow? How did the agency start?
Me [Theodora] and Johan met at a fashion show and we both had the same idea of starting a new agency. So we did it together, basically! Mikael and Madeleine came along this spring.
How many models do you represent?
Around 80.
What are the agency’s divisions?
Models, illustrators, stylists and photographers.
First model(s) signed?
Petter A, Emma J and Clara A.
Who are your top models?
Eddie, Nike, Emma J, Jesper H, Carl, Oskar J, Petter A, Adam F, Anders, Olle L, Nicola.
Who are your ones to watch?
Agnes, Petter H, Adam P, Noa, Filip and Elias, Mabintou.
What do you look for in a new prospect?
Personality, a certain it-boy/it-girl-charisma, and of course striking features.
What is your development process?
We do tests with the models to help them get experience in front of the camera, we are also involved in different interesting art projects where the models learn how to take directions and be a part of a team.
What sets you apart from other agencies?
We are young, fresh and new thinking in the Swedish agency business. We represent models and artists, which no other agency in Sweden does.
Describe the ideal Kid of Tomorrow model?
A positive, young guy or girl, with star quality, a great sense of style/personality and an interest in fashion.
What other agencies around the world have you formed close ties with?
D1, Studio, Elite Milano, Future Models, Unique and Success.
What do you look for in bookers, agents, scouts, etc. before hiring them?
The person must be positive. We want them to have a great dedication in fashion, art and advertising. The sense of seeing solutions instead of problems, open minded and free from all old-school/diva/conservative agency thinking.
What are the most common ways of discovering a new face?
When we’re out and about on the streets in town. Buses is a good place too.
What’s been an unusual way?
Johan once called Madeleine from a bus and told her to run out after a guy he saw from the bus, Madeleine pulled him in to the office.
What are the agency’s future plans?
Try to take over the world. But in all seriousness, keep on working hard and be a part of the fashion, advertising and art business.
11 comments
Oatgiel says:
Jan 16, 2009
Great kids, but some of these girls/boys measurements seem completely impossible. I have never ever encountered a 76cm hip.
petra lund says:
Jan 16, 2009
great people agency but could never work in high fashion.
Missy says:
Jan 17, 2009
Some have potential but need better pictures. Some are pretty but short, which is always a shame.
I kind of like Fredrika (though the strong make up in the polas bother me), Emma and Clea (great face for beauty!).
Hips 76??? Impossible! The oh-so-skinny Magdalena Frackowiak has 89!!
Anna says:
Jan 17, 2009
I actually like most of the models. They’re really beautiful and interesting and not just as ordinary as for example MIKAs models tend to be. I really like Mabintou, Ida K and Agnes amongst the girls, they’re unique and special, although I agree on this needing better picture issue!
julie says:
Mar 12, 2009
i really like mabintou out of all the girls i think she got a great face and an amazing body i mean take a look at those legs, they never end!i think she got a long carrer ahead of her
Joakim says:
Mar 15, 2009
i agree with you that mabintou looks great, but i also think that the asian girl, miu, looks very beautiful too. you never see a lot of good looking asian girls..
sophie says:
Mar 28, 2009
less than 84 hips measurement is physically impossible!!!!!! The average for models is between 87(reallly slim)/92…
paola roveri says:
Apr 2, 2009
i really wanna thank johan for being so nice when i came over to see him in stockolm with such a short notice :)
i love his kids (we have beautiful carl and Elias) and i think we all have to keep an eye on this agency which will go very far ….. xoxo
Nicole says:
Apr 18, 2009
I also think that KOT is a force to be recon with in the fashion industry. My personal favourites are Mabintou, Arvida, Agnes and Dino.
luis says:
Jun 1, 2009
an amazing agency! I really like their way of work.
na says:
Aug 6, 2009
hips less that 84 isn’t impossible.
Im a 18yr old model from aus, im skinny as all hell but im 87.5cm hips.
and ive meet people skinnier than me!